When you have decided to invest your money in trading of shares/stocks, bonds, cryptocurrencies, derivatives, etc., the first action that you need to initiate before trading is to learn the basic trading terminologies. Although we have trading software such as Ethereum Code Ltd, CryptoTrader, Trading View, MetaStock, and many more that is built with high-end applications and advanced software to assists the investors on the trading platform.

There are possibilities where the prediction of the trading software may go wrong. It is always better you examine the suggestions provided by the trading software before making any investment decision. To do the same, you must understand the fundamental trading terminology and its workings.

Below are the common trading terminology used in the financial market.

Day Trading: Refers to buying of shares/stock and other financial instruments and selling the same within the same day.

Swing Trading: This is contrary to day trading. The shares are bought, held overnight and sold when the prices are favorable. The shares are not held for a long time. This is a short-term investment.

Exchange: A Physical/online platform where the investments are being bought and sold.

Stock Market Hours: Refers to the working hours of Stock Exchanges which is generally 9.30 am to 4.00 pm excluding the weekends. However, one can still trade pre and post market hours, but the liquidity factor will be deficient as there is a limited number of buyers and sellers.

Bull Market: Type of market situation where the prices of securities go up. This can be used to reference the position of a trader, i.e. if they are bullish; it means the prices of securities are tending to rise.

Bear Market: In contrary to the bull market, a bear market situation refers to a weak market where the performances of securities are poor.

IPO: Refers to Initial Public Offers, where the company sells a fixed number of shares in an open market to raise funds for the first time.

Float: Refers to the number of outstanding securities available for trading. A Float is nothing but the supply of securities. Securities that are limited and are high in demand are sold faster than the other securities.

Beta: Refers to the numeric value to measure the fluctuation of securities based on the market movement.

Execution: Situation where an order for buy and/or sell has been completed.

Ask Price: Refers to the price the seller is willing to sell the securities, which eventually becomes the cost for the buyer

Bid Price: Refers to the price the buyer is willing to buy the securities in the market.

Index: This is a benchmark term which is used as a reference marker for traders and portfolio managers.

In addition to the above, terms such as broker, dividend, hedge, margin, are commonly used in the trading platform. The investors will eventually learn these terminologies once he/she begins to trade frequently in the market.

When it comes to business, the primary objective would be to attain success in the market and make a profit. To benefit from both, you need a good marketing strategy. Although your product may be unique, distinct, has multiple advantages, uses, etc, you can’t make a profit out of your product until you make it reachable to customers. This is possible only through an effective marketing strategy. Here are the essential aspects that you must keep in mind when you launch or sell a product.

1) Uniqueness: Try to be different from others. Markets do not exist without competitions. Your product might be innovative today, but once you create a demand for your product, there will be a competitor to compete you in the near future if not immediately. So, develop a unique selling pattern/product which defines or creates an identity.

2) Identify the Benefits: Try to make multiple benefits for your product. This is the key to retain your customers. Customer prefers to purchase your product only when it is advantageous. Highlight the benefits while selling the product so that it triggers the customer to buy the product. This is one of the primary marketing strategies to sell your product.

3) Area of operation: Identify your target area. Choose a location that is complementary to your product. For example: establishing a stationary shop near a school zone, toy showroom near a pediatric clinic, etc. Identify your target group. You can have more than one target group but ensure your product satisfies the need for both the target group as the priority changes from group to group.

4)  Advertisement: Look for the best advertising method to promote your business based on your target group. It is worth spending a few pence for promotional activities because by doing so, you welcome a lot of customers. This expenditure is temporary. Once, you get hold of your customers and retain them; you no longer need any advertisement. Cryptocurrency robot like Gekko, CryptoTrader, Ethereum Code Ltd, Haasbot, etc. developed its market merely through online promotion by creating a website, advertising in a blog, social media, online news platform, etc.

5) Cost: This is again a major factor in marketing. Consumers always pause for a moment to check the price before purchasing any product. The question of whether the product is worth the money/cost paid revolves in the consumer mind. This is where your marketing strategy must enter. Convince your customer about the price and explain to them in detail the reason for higher pricing and the benefits they gain from consuming your product.

Choosing the right marketing strategies decides the business growth. Every business/company must keep updating and improving their marketing strategies to attract consumers.